How To Sell Services As A Blogger
Making money by working for yourself is the ultimate dream, right? Over the past few weeks, we have discussed the various ways that you can make money from your blog. Today I want to discuss how to sell services as a crafter and blogger.
Let’s have a look at the seven different ways through which you can make money from your blog.
- Contextual advertising (Google Adsense)
- Affiliate marketing
- Selling eBooks/Digital products
- Selling Ads/Blogposts
- Speaking Events/Workshops
- Selling your services
- Selling your blog
Marketing your services via a blog is an excellent way to generate income. If you’re a craft blogger, you can offer services as both a crafter, a blogger or both! Using your blog to advertise yourself as an expert is essential.
It allows potential clients to see what you’re all about, how popular you are and how long you’ve been in the game.
You can become a crafting mentor, a social media mentor, a blog mentor or design; depending on your background.
If your background is in crafting, or you’re new to crafting and are planning for the future; you could host workshops online or in person.
Brands could hire you to work on in-house workshops, such as Paperchase here in the UK, or John Lewis.
You could help a lot of people in a lot of different ways as a crafter. Perhaps the most profitable would be hosting online workshops on a site like Skillshare.
It enables you to earn passive income so to speak. Meaning you do the work of filming the workshop and then profit from it for months and months, instead of one in-house workshop for a set fee.
Blogging/Social Media Consultant
First of all, some of you may be asking “What is a blog consultant?”. Well, it’s exactly as it sounds.
Put simply; a blogging consultant would go to businesses and help them build a blog and an online presence through social media.
A social media consultant would do the same, with promises to boost whatever the business wants, whether it be click-throughs to the business, conversion rates (turning followers into customers) or even gaining quality followers.
There are different strategies available for all of these.
I wouldn’t consider myself a blogging consultant as right now I only have this blog in my portfolio. I did have another blog/landing page for the Free Online Craft Magazines I created, but it ended up being too much for me to maintain both and I decided to focus on building and maintaining this blog.
There are plenty of blog consultants out there, and I would recommend that you have a portfolio of successful blogs before offering your services.
Being A Coach
A Coach is exactly what it sounds like. If you have a bubbly personality, you consider yourself insightful and or even you already are a life coach, you can use your blog to gain clients. As long as offer value and substance and perhaps attend a few important courses to take you from being a Coach desperate for customers to a Constantly booked out Coach.
Examples of great courses that could help you:
- Going Freelance, Building and Branding Your Own Success
- Monetize Your Side Hustle, Turn Your Creative Passion Into Profit
- Freelancing Guide To Managing Your Finances
and check out CoachTraining.Org if it’s a career path that interests you.
As a coach, you will be expected to offer expertise. Knowing everything off the top of your head kind of expertise and being confident in your delivery. A craft expert I am; with hacks and tips coming out of my pores. And I am sure of that.
If you want to be a coach, there are plenty of training courses that you can attend that will teach you the skills you will need to actually deliver to your ideal client.
Craft Workshops/Craft or Blogging Events and Webinars
Teaching online and teaching on-site are two very different things.
Online teaching is teaching an e-course using the internet. As mentioned above; it can be a great passive income generator and it might be ideal for someone who would freak out in a room full of people (an audience of over 5 people in person, and I would freak out for sure.)
Webinars are something you would do for 30 minutes to an hour which offers something of VALUE; it could be a module from your online course which you could then pitch to webinar attendees at the end with a special offer or discount.
Teaching on-site is all about the face to face dynamic. One on one, I’m great; I would happily host a tiny craft party if I had someone else with me who could act as a cheerleader, to serve as a calming presence or who knew as much as I did and could help out. As long as I had a small audience, I would be golden.
Anyone who has ever planned a workshop will tell you that it’s a big job. And planning a good one takes organization and a lot of focus. Creating mini goals and action steps will help you achieve your big goals. If you need any help with that, feel free to leave a comment below. Goal setting and reaching goals is something I smash every dang year (referring to New Year’s resolutions and my blogging career).
But I do know that you are capable of amazing things! If you have the stones to get up and stand in front of a large group of people, then go for it! I’m trying to work on my fear factor. You can too! If you suffer from crippling fear, write a comment below, and we could hash out some ideas of how to overcome it and reach your goals!
These are just some of the services that you can offer as a Craft Blogger. Do you want to sell services as a blogger or is it something you would think about for the future? What are your business goals? Leave me a comment and let me know.