The Secrets Of Pinterest Group Board Success and Basic Group Board Etiquette
I’ve been getting a lot of comments on Pinterest and requests to join my Group Boards recently.
I discovered that it was down to the Pin Groupie.
It listed some of my boards as group boards, which was true.
But they were only open to friends who contributed to The Craft Cafe and The Heart Handmade UK Blog.
After some careful consideration, I’ve decided to open the boards to bloggers who are relevant to the board’s niche.
Who blog within the niche of each particular group board and match my aesthetic.
Specific Guidelines for Heart Handmade UK Pinterest Boards:
- Please follow at least three boards from Heart Handmade UK.
If that is easy for you then that may mean our styles are a match and you’d be welcome to join us on the group board!
- Please pin at a 6:2 Ratio; this means 6 pins from other users and 2 from your blog. I will be giving the boot if the rules aren’t followed.
- Please feel free to suggest a user that might fit the board so I can approve them first. (You’re awesome thank you)
- Make sure you check the group board after 2 days to see if there have been any more pins.If there have been more pins after yours, feel free to pin again.
If there has been no activity on the board, leave it for a day or two and check back again. There usually is some activity 🙂
- If you plan on pinning to group boards regularly, you should check out a pinterest scheduler. I recommend BoardBooster.
There’s a free trial available for Board Booster <— Free Trial Link
(And if you could please, click through my affiliate link here, I would so appreciate it! Thank you!)
Or, the plans start from $5 a month, which is way cheaper than hiring a virtual assistant to help you. (Sorry Va’s!)
Using a service like this will stop you from bombarding the group board. And the feed of your awesome followers!
There’s another platform called Tailwind which allows you to use indepth analytics on your pins and your boards. I highly recommend this too but it’s the pricey-er option of the two. The analytics are much more in depth than the analytics available through the Pinterest Business accounts.
- Please do not invite others to pin to the Group Boards.
- **super specific to Heart Handmade UK – Please do not pin Beauty/Make Up Tutorials
- Don’t bombard the board with your pins please
- Don’t pin anything that a Vegan wouldn’t pin (please)
A small request:
I am a Vegan, which means I don’t use or promote anything related to animals. For example, leather. Please do not pin tutorials all about leather or face masks using eggs etc.
I’m aware I have egg’s in my Easter board but they are decorative. I’ve always had polystyrene eggs in mind when saving anything like that. **I must make that clear on pinterest and I thank you kindly for your understanding. I will of course remove any pins and any Pinner’s who don’t follow the rules or respect my values.
Here are some guidelines for group board pinning.
(it’s nice to be nice) that also acts as A PERFECT Pinterest Strategy!!
These guidelines also apply to any group boards I manage.
Pin relevant pins!
When you agree to join a pinterest group board,
you agree to pin things that are relevant to that board.
Take a little look and check the over all style of the board to get a feel if your style and content matches up.
- Don’t just self-promote!
- The 6:2 Is my particular rule but generally it’s not a good idea to share too much of your own content at once.
- Don’t bombard the board! This is so important.
- Don’t bombard your own followers either.
It’s so easy to do but this is why I recommend using board booster; you create lots of secret boards that you can fill with all the pins you like.
Board booster then pulls from the secret boards to your public boards.
You can also choose how many pins you want to go out each day.
- The best way to give pinners the variety they crave is to pin from a wide variety of blogs.
A little example:
If you’re pinning to a Sewing board and you want to share pins that are all about sewing clothes;
make sure the pins come from different sources.
Just some pretty flowers to divide the huge amounts of text 😉
Only invite someone that can offer relevant content to your boards. It must be relevant otherwise, you won’t get the traffic you desire.
- To get more reach on Pinterest, head to your analytics (for bloggers with a business account).
- Then, find the pins with the most repins.
- Keep repinning and sharing those through your social media channels
- If you want more Pinterest followers it’s a good idea to link to the Pinterest pin in your social shares. **only do this with content you own.
I may have mentioned this above but it’s so important it bears repeating:
Whatever you do…. Do not bombard the board or your feed – Use board booster to spread it over over the course of several weeks.
- Delete underperforming pins/there are arguments against doing that but if you’ve got hundreds of pins, deleting the underperforming pins will clean it up and make it look like your content is worth sharing.
This is a simple task if your boards are small (with maybe 100 pins, not 1000).
It can be time consuming and expensive if you ever considered outsourcing that super fun job!
If you do manage to get around to it or you use the board doctor tool through board booster
It was going to cost me $317 to check all my boards! Although it might be worth the investment.
By deleting pins with few repins, you are showing Pinterest that your stuff is the shit!
Pinterest likes repins. The more pins a pin has, the better it performs.
- Only join group boards that are active and actually have engagement. You can do this using a site like pin groupie.
and again something so Important that it bears repeating several bajillion times:
don’t forget to repin others pins on that group board to other boards.
It shows that you are engaged.
- Add keyword heavy descriptions to each of your pins.
You have 500 characters so use them! It can be difficult to talk about pins sometimes, I think I can offer a little help with that:
- Pin quality content!
- High-quality photos that match the style of that group board.
- Large, Portrait images. According to canva the perfect size is 735 pixels wide and 1102 pixels tall.
- A clear visual to what the source is about… a good example is a photo from your post with text on top.
If you don’t know how to do this, don’t worry. I will help next week.
- Make sure you pin from the original source… not a tumblr blog. Sure I’m guilty of that in the past.
It’s Not A Good Idea To Pin:
- A collage with way too many images
- Make sure the page you pin from is of good quality. Not a Tumblr site
- There can be exceptions to this rule; if blogs with original content are hosted there
- The same photo again and again.
(It’s a wee bit spammy. Can you imagine that super short sentence said in a Northern Irish accent? Spammy is a fun word.
If you can’t imagine what a Northern Irish accent sounds like, it’s nothing like Brad Pitt in The Devil’s Own.
In fact when a Northern Irish person says Northern Ireland it can in fact sound like Norn Iron. True story)
- Bad quality images; bad lighting, grainy, too dark, too light etc. I’ve found that it can be difficult to see these things on your own blog. You can be too close.
I’ve published and pinned things and a few weeks thought
“what on earth, this picture looks like a white board, where’s all the detail?!”
People won’t and don’t visit those pins or repin them.
- Square images and horizontal images can be pinned.
In reality, those tend to get skimmed over and receive the least amount of re-pins.
Affiliate links. Pinterest will change the links and could be marked as spam.
- Affiliate Links are now allowed on Pinterest!
If you have an ebook you are selling (or something like that) and have blog posts providing value, pin it.
I hope this etiquette guide was useful for you.
Get the checklist for Pinterest group board etiquette direct to your email!
More information about Tailwind:
- Save Time: Multi-board pinning, bulk upload, drag-and-drop calendar and many more shortcuts built with your busy schedule in mind.
- Maximize your Reach: Automatically optimize your pinning schedule based on when your audience is most engaged.
- Measure Success: Get deep insights on published content to see what’s working and what’s not.
- Schedule like a Pro: Our crafty Browser Extension lets you easily create multiple pins from any site with a single click – even repins on Pinterest!
- Affordable for Small Businesses, Extensible for the Enterprise
More information about BoardBooster:
- Schedule pins -directly from native Pinterest® app or website. read more
- Effortlessly contribute to group boards with campaigns
- Streamline group board contribution – Test your pins for broken links, duplicates, and more
- Improve pin quality – Split a board or remove all unwanted pins in one click
- Clean up your boards – Rank your contributors on performance, volume, and more
- Host top quality group boards – See your best performing boards, best time to pin, and more
- Optimize your strategy
For requests please contact pinterest at hearthandmade dot co dot uk
A List of the Heart Handmade UK group boards:
- Blog Advice, Etsy Seller Tips and Branding Ideas
- Crochet Patterns Board No.2
- Sewing Tutorials and Inspiration
- All Things Washi Tape Related
- Gorgeous Packaging and Gift Wrap
- Papercrafts and Inspiration
Any of my boards can become group boards so if you see one you would like to join, please get in touch.
If you would like to invite me to any group boards, please feel free to invite.
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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”