How to start an online craft business
Are you ready to be your own boss? Have you been dying to learn how to start an online craft business but have been putting it off, procrastinating because you think it’s a huge job?
It’s pretty easy when you know how. Which is why I’m here to hold your hand and help you live the dream of working in your pj’s all dang day. We can drink coffee and hang out in our pjs together. Productive pj days are entirely possible!
The First Step:
Think Of A Name. Seriously, if you don’t have one lined up, then you should grab a piece of paper and do a brain dump. If you don’t know how to do that, don’t worry… it’s simple.
Write down the crafts you want to sell, some keywords associated to said crafts, then do a simple word association exercise.
Everything that you can think of.
Purchase a domain and website hosting. I highly recommend Siteground for this.
They have a phenomenal support team, and yes, they’ve held my hand on many occasion, so I know firsthand. Also, the prices are insanely affordable.
Shopify is easy to use and affordable.
If you already have an Etsy shop, you can import your items quickly and easily into your new Shopify store.
You get a free 14-day trail to get set up, and you can start selling in your own, secure e-commerce shop! As well as anywhere else you please.
The best part of having a Shopify store is that you can sell directly through Instagram. How amazing is that? Using a site like Soldsie/Have2Have.it- you get your own custom URL which allows you add multiple links to your image posts.
This is what my Soldsie page looks like:
Now is an insanely exciting time to register and launch your Shopify store, because Shopify has launched their Build a BIGGER Business Competition.
Every year, for the past seven years, Shopify has helped launch over 100,000 businesses through their Build A Business program.
The one question is, can you sell the most?
This year, it’s not just for total beginners to Shopify. If you’re already a Shopify seller you can 10x your successes with the help of amazing entrepreneurs and coaches like Tony Robbins and Tim Ferris, who will be there to guide you along the way!
Opening The Shop and Setting up:
All you need to do first is enter your e-mail address to start your free trial.
Set up your payment methods:
Your payment method is how you will get paid. Go to Payment Methods by going to Shopify Admin Dashboard>Settings>Payments.
You’ll see a few different options including Paypal, Shopify Payments, Amazon Payments, etc. Paypal is probably the most popular method of payment but choose whichever you prefer.
For Paypal, you input your PayPal email address to activate.
For Shopify payments, you’ll go through a short questionnaire to get set up with their payment service.
In the Shipping Methods section, you’ll set your shipping rates for Local and International shipping. This section won’t take long at all.
Pick a Theme
Shopify staff has tested the themes in the Shopify store, and they only accept the very best of the best from theme developers.
I’m telling you this because there are a lot of themes floating around the interwebs and to get the best quality for your store, go with the ones chosen by Shopify.
There are both free and paid themes available.
To get to the theme store, go to Shopify Admin Dashboard>Online Store>Themes>Visit Theme Store (in the upper righthand corner).
There are a lot of really nice themes in the Shopify store, and really, it’s a matter of preference.
As with any online store, there are a few essential pages that you need to add before you will look like a legit online shop.
These pages would be;
- An about me page/Our Story kind of thing
- Shop Policies/Shipping Policies/Refund Policies
- Contact Us
- Customer Reviews (If you have any from Etsy)
To add a page, visit Shopify Admin Dashboard>Online Store>Pages
Now the fun part!
Add your products
Head over to the Products section to add your store products.
That’s it! If your product belongs to a category, go to Collections to set up.
For example, if you are selling Kawaii Stationery and are categorising the stationery according to type, some Collection names might be Pens and Pencils, Journals and Notebooks, Planners, etc.
The Collection name will be visible when you’re adding listings so you can add products to the appropriate collection.
And that is it. Seriously. It’s not actually as scary or big as it seems.
One of my favourite online stores that uses Shopify is Fox And Star, my favourite Washi Tape and Stationery Emporium!
Now you know how to start an online craft business, what will you be selling? What will you be called? Are you excited?!