When it comes to marketing and sales for your handmade business dream, things can get a little overwhelming. If DIY and crafting was the only way to survive, half of the population would have to say goodbye.
Truth be told? Not everyone possesses the skill to create a craft. Lucky for these gifted ones, this hobby can be turned into an income-generating side hustle. In this day and age, anything can be turned into a product.
However, any business endeavor comes with setbacks. These challenges can start from market research, outsourcing materials, the creative process, and of course, turning all the efforts into a sale. A convenient way of putting a product out there is through the power of the internet. But with tons of quality handmade pieces in the online market, how does one stand out?
Marketing & Sales Simplified For Remarkable Results
Read on to learn some clever tips to promote handmade crafts online. The best marketing strategy for any small business goes hand in hand with their business plan. It’s an ESSENTIAL part of your business development and you need to be very very specific about your ideal audience. If you don’t know who they are, how can you possibly know where they hang out so you can reach them?
Build Online Presence
Let’s start with social channels. Did you know that internet users spend an average of two hours per day on social media? Yes, for two hours every single day, a brand can gain new consumers! With millions of potential customers glued to their smartphones, there is no excuse to miss this venue to promote and sell items online.
Make sure that the merchandise is visible on the top 3 social media sites, namely Facebook, Instagram, and Twitter. Other platforms such as Youtube can be explored too if they give more visual to an item. Allocating a budget to run ads on these social platforms is an excellent way to reach more audiences and possible buyers.
Aside from the social platforms, there are great websites for selling crafts. Explore Etsy, Handmade by Amazon, and others to see what fits best for your brand. These ones already have the right audience, so it would be easier to position one’s handmade items here.
One Of The Most Powerful Marketing Techniques: Collaborate with Influencers
Jump on the influencer bandwagon! Influencers can be celebrities, content creators or any personalities that have established themselves to influence the lifestyle and the buying power of their followers. It’s one of the smarter marketing tactics you can employ to increase your visibility and broaden your business development.
Aside from giving the brand unlimited social reach, the right influencer can drive traffic that eventually leads to sales. Getting a personality to promote a product is synonymous with getting a seal of approval from industry experts. Working with influencers gives a brand a face and voice, which translates to earning the trust and loyalty of one’s target buyers.
Every influencer has different niches (e.g., fashion, beauty, sports, gaming, parenting, or tech). So make sure to collaborate with someone who can best represent the brand.
Run a Contest or Giveaway As A Sales Strategy
Naturally, people love free stuff, who doesn’t? Running a contest or giveaway on your selling platform or a social channel is another effective means to let people know that such pieces exist. Celebrate a milestone, highlight a new creation, encourage questions, ignite curiosity, and then give out rewards! Think of ways to entice the audience to follow the brand’s page where they can see and learn more about the masterpieces.
A simple giveaway in exchange for likes, comments, or shares will quickly increase social visibility and therefore bring in a more niche following. For a more effective marketing tactic, focus on your customers.
Customers appreciate handmade, but that doesn’t mean they will love yours by default. Work to earn trust, because how the clientele thinks matters. Highlighting customer satisfaction feedback is an authentic step to promote handmade crafts. Encourage customers to share their personal experience with the product by leaving a review or posting on social channels.
Make this strategy even more exciting by urging them to use a specific hashtag. A particular hashtag will not only allow the audience to look for your products quickly, but it will also help build engagement.
Make Search Engine Optimisation Number 1 On Your Priorities List
People search the internet using keywords. It does not matter if it is grammatically correct, the search engine will display tons of results. Most notably, the shopping results that appear at the top of google can be Etsy listings. Position your item correctly then your products appear on the SERP (search engine results page).
When using a platform like Google, people will not always input the brand name but the common name of the product or service that they are looking for. Knowing how to incorporate SEO keywords in the content is highly recommended to boost a business.
Continue to Create
Promoting one’s handmade crafts to sell should never be a headache. It is, after all, made out of love, passion, and so much creativity that the item could speak for itself. Tailoring an online marketing strategy will give it the attention it deserves.