Have your friends or family ever told you “you should sell these!” when looking at your handmade crafts? When you sell crafts online, you can use the facebook marketplace, sites like Folksy or Etsy and other selling sites. Alternatively, you can open your own store with an official domain name that looks professional from the get go.
As a crafter myself, I live and breathe art and craft supplies. I make paintings, jewelry, bath bombs - the endeavors are just countless. If a friend has a birthday coming up, I make something. If Father’s Day is around the corner, yep, I make something for that occasion too. For the holidays, my place is strewn with paper clippings and beads, loose ends and finishings. I make, make, make...and spend tons and tons of money at the craft store. It’s really a constant cycle that I am sure many of you can relate to.
We enjoy giving away crafts to our close ones because we love and care about them. This is a wonderful thing, and I still encourage you to do this. However, you can expand on your craftiness by capturing the opportunity to market yourself and your wonderful musings for other occasions. Chances are, your friends and family would feel the same kind of gift-giving pleasure through supporting your business endeavors. In the words of one of my very good friends,
“I would pay more for a product if it means I’m supporting you”
Let that sink in.
5 Reasons Why You Should Sell To Sell Crafts Online with BigCommerce
If you are finding yourself in the same boat as me, I think it’s a good time to consider opening up your own ecommerce store. Read along to find out why!
Monetize on your Talents and Make Extra Money!
You are already crafting and making beautiful products. Maybe you do not consider them to be “products” because you have never attached a price tag to them. There will always be people that are hunting for the perfect handmade, heartfelt items.
Turn your works of art into products and get them into customers’ hands. According to the Craft Industry Alliance, The U.S. craft market was estimated at $36 billion in 2017, and the European craft market was estimated at $35 billion.
That’s a lot of buying power and demand for you to get in on, regardless of where you are located!
Take A Free Trial and Start Selling Handmade Products Online:
Not to mention, signing up for an e-commerce store is risk-free, and comes at no cost to you. BigCommerce is offering a free 30 day trial for readers of Heart Handmade UK. Completely free! So you can try before you buy without worrying about any fees! The free trial length is usually 15 days, so this is a great deal!
If you do not have any products to sell and are having a hard time thinking of the best ways to monetize on your talents, I highly recommend checking out this article that identifies the easiest diy crafts that make money. Need some help learning how to craft something?
Check out this post about awesome crafting classes that will kick-start your creativity. The mentioned classes cover topics such as calligraphy, crocheting, alcohol art, sewing, and embroidery.
Worth mentioning: BigCommerce does not take the same approach as Etsy as an online marketplace - they will not eat into your margins with transaction fees. They also let you own relationships with your customers! This means you can keep more of your earnings while controlling the messaging to your base.
Start Small When Getting Started
“I don’t have the time”...“It’s a lot of work”...If you’ve been bogged down with personal objections to starting an online storefront - then look no further. The process of signing up and getting started with an ecommerce store is actually a quick one.
For example, with BigCommerce - it just takes three easy steps and a credit card is not required!
You and I are very similar if you get a strange, sick feeling in your stomach whenever you have to enter your card details. Luckily, you won’t have to feel that way here! The best part is that it only takes about 60 seconds to set up your information. That’s one single minute out of your day.
Once you’ve set up all of your information, you’ll get an email that includes a quick start guide to help place you on the path to success. There is also a support line available 24/7 if you need additional help navigating your way through the process of how to sell your handmade crafts on the web.
Empower your Inner Crafty-preneur and Start Selling Crafts
“I’m not much of a business owner” - are you thinking this thought about yourself? Well guess what: even the most successful business people had to at some point in their life...become business owners. You can achieve success by embracing the entrepreneur inside of you and putting more effort into the things that you love.
Maybe you are fully confident in your crafting skills, and you make masterpieces 24/7. Wonderful! This should be easy for you - start making moves and money by selling those beautiful crafts online. If you are not so confident in your crafting abilities, or you’re feeling uncertain if people will want your creations, it’s time to switch your mindset. Believe in yourself and try to get out of that “I’m not good enough” mindset.
What does it hurt to just try and sell your crafts online
You will never know what the results could be if you do not put yourself out there. Put on your crafty-preneurial hat and give it a shot. Who knows, it might just lead you on an incredible adventure in your career, or to the next level of the continuous journey of finding oneself.
If you are feeling like you “can’t” take this on - I recommend reading this piece on the benefits of positive self-talk. Hint: You ARE enough and CAN do whatever you set your mind to! Claire is proof of that.
One thing is for certain - We cannot ignore the fact that we are living in the age of digital. Brick-and-mortar stores are struggling to keep up amidst the larger players in the craft space. Entrepreneur or not, you’ll be making a smart and informed decision by launching the grand opening of your craft site online.
Build a Brand!
When you take your business online, you get to define your brand. How do you want to come across? You may want your brand to feel wacky and unconventional, or perhaps professional and polished. Whatever you decide, branding is important to consider early on, so keep this in mind. “As eCommerce owners and managers, building a powerful and engaging online brand is our most important work.
It is a KPI that cannot be put to paper –– but do it right, and
"every single goal will be surpassed.”BigCommerce
BigCommerce stands by this belief. Check out their branding tips if you are unsure of where to begin.
You will definitely want to spend time thinking about the “who”, which is your customer in this case. What would your ideal customer look like? What are their interests? Building brand personas will help you in your future endeavors.
So, this exercise is a great start to building a deeper connection between you and your audience. “Knowing” them to some degree will play a huge role in getting them to feel a certain way about your brand and your products. The feelings are what will keep them coming back for more.
Get Creative With Your Side Hustle!
Here’s the part that I am sure you crafty ladies are most excited about. Your eCommerce store is like your own personal creative playground. BigCommerce is widely applauded for their beautiful store themes. They have several themes that are available for free, and countless ones that can be bought at a premium price.
Once implemented, you can toy around with the colors and other details to make it custom to you and your brand. For a little inspiration, check out these 11 brands that took their passions online with BigCommerce in this article.
The creativity does not have to stop at the aesthetic level. BigCommerce has integrations with hundreds of plugins and apps that could be helpful to your site. When you are in a time crunch, the tools can help save you some time and provide you with meaningful insights. Some types of apps and integrations offered to pertain to accounting, marketing, merchandising, payments, security, and much more!
These will definitely come in handy if your business scales past the point of you being able to manage it alone. You have full creative freedom when it comes to the look and feel of your site, and also the operational aspects.
Final Thoughts About Selling Crafts Online
We really hope this article empowered you to channel your inner crafty-preneur and make your handmade crafts available for purchase on the web. If this article has you thinking about starting your own store, we are giving you permission to go for it. As a reader of Heart Handmade UK, you can take advantage of a special deal with BigCommerce.
We would love to know if you decided to try out BigCommerce. Please let us take a look at your platform by posting the URL to your store in the comments below! Claire would be more than happy to share it to try and help you get traffic and sales! Tag @hearthandmadeuk on Twitter and @hearthandmade on Instagram for retweets and shares.
About The Guest Author
Hi, I’m Robin, a digital marketer during the day, and a crafter during every other time. To me, creating art is an extremely therapeutic and fulfilling activity that I could not live without. I enjoy painting, jewelry making, refurbishing furniture, working with clay - and really, just making things!
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